New York City just wouldn't be "the Big Apple" if not for a pair of nameless New Orleans stablehands. ....
posted by vige @ 22:51
Morris cites a noted slang historian who managed to track the phrase to a colorful 1920s horse-racing columnist named John Fitzgerald. Apparently, Fitzgerald heard the term from stable hands in New Orleans who lovingly referred to New York City's racetracks as "...the dream of every lad that ever threw a leg over a thoroughbred. There's only one Big Apple. That's New York." In the 1930s, the term was adopted by jazz musicians, when Harlem was the site of all the choicest gigs. In 1971 "Big Apple" became the catch phrase of the city's official tourism campaign. Its aim was to improve Manhattan's image as a fun and wholesome place to visit, rather than a dark and dangerous city of crime.
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